On Saturday those fools from Lonely Island dropped another viral gem with Nicki Minaj called “The Creep.” The sample-free backdrop for the hilarious stalker hand-book, monster mash was produced by beatsmith CHOPS.
“It was the kind of thing where my manager sent them a gang of stuff and that one just clicked,” says the former member of Mountain Brothers who has laced beats for Bun B, Young Jeezy and Chamillionaire. “It really fits the topic of the song too. We knew that they picked the track but it wasn’t locked down that Nicki Minaj was gonna be on it til Wednesday.”
CHOPS, who uses a program called Nuendo to make his beats, says he’s been doing the TV music hustle for the past five years or so, but is no stranger to diversifying sources of income. Back in the day the Mountain Brothers won a radio contest for Power 99 in Philly where they recorded a Sprite commercial that was played nationally.
“There’s money in other avenues besides records,” he says. “Now that CDS are dying you really have to be creative and find different avenues if you want to make a living. It’s not all just album sales wise.”
His advice to new producers looking to get into TV is not to delete any beats. The beat for “Creep” was not the “newest track in the world” so you never know who will find interest in something you’ve created.
“I definitely feel fortunate. I’ve worked with people that are bigger, but they’ve never picked my joint to be the single. I’ve always had album cuts,” he says of Lonely Island, whose last single with Akon, “I just Had Sex,” has over 45 million views on Youtube. “We’ve talked about possibly more stuff with LI and of course I’d love to get some work in with Nicki Minaj. She’s one of the biggest out and not afraid to be herself and have fun with things.”
Check out the video for “The Creep” below: