Antares Audio Technologies in Scotts Valley, Calif., announces that Advertising Age magazine, the leading trade publication of the worldwide advertising and marketing industries, has selected Antares’ Auto-Tune as one of “America’s Hottest Brands” of 2009.
In introducing this year’s selections, Ad Age states: “Consumer spending may have gone cold in 2009, but that didn’t stop these marketers from turning up the temperature. Here, Ad Age chooses the upstarts and established brands that are setting the pace for innovation—and getting results—right now.”
In describing Auto-Tune’s emergence as a pop culture phenomenon, Ad Age states, “Auto-Tune, the vocal pitch correction software, may be the most obscure product that almost everybody knows,” and goes on to describe Auto-Tune’s ubiquitous presence and brand name recognition in everything from hip-hop music and popular YouTube videos to the I Am T-Pain iPhone app.”
I wonder what made it more popular this year? : T-Pain using it or Jay-Z dissing it?