Whether it’s cuddly hamsters getting down to Black Sheep’s “The Choice Is Yours” or Salt-N-Pepa’s “Push It” being used to peddle bras for Calvin Klein, it’s clear that Madison Avenue loves using hip-hop to market products to Gen-Xers with disposable income.
In the latest example of Mad Men in a b-boy stance, Pharoahe Monch’s track “Desire” (from his 2007 album of the same name) is being used at the backdrop in a Carl’s Jr. ad for their new salads. A very hungry Jenny McCarthy (another 90’s throwback) is devouring a Cranberry Apple Walnut Grilled Chicken Salad as Showtyme gives his all over The Alchemist’s chop of Lamont Dozier.
The West Coast burger joint has employed hotties like Heidi Klum and Kim Kardashian to peddle their beef and salads in the past, and McCarthy is the latest incarnation. While we don’t consider Monch the type of artist that makes music for commercials, we’re sure he likes to eat and we think there are few more Pharoahe Monch songs agencies should make note of and why:
5) “So Good”
This libidinous ballad was another sleeper from “Desire” where Monch himself samples the midnight groove of Tweet’s “My Place” to whisper sweet somethings in some woman’s ear. We can definitely hear this in some ads for Cocoa Butter or your favorite adult beverage.
4) “Still Standing”
This introspective, semi-autobiographical song from his 2011 album “W.A.R.” features the vocals of Jill Scott and M-Phazes’ dramatic horn section tailor made for anything from insurance and energy drinks to sneakers and Sunday Night Football.
This track from “W.A.R” produced by Exile can add a compelling chill to any sci-fi/drama movie trailer.
2) “Let’s Go”
This Black Milk produced adrenaline shot from “Desire” should be a staple of the “Fast & Furious” franchise by now but they’ve got one more chance to get it right when Fast 7 drops.
1) Agent Orange
Monch originally pulled the pin on this grenade in 2003 but it was re-released on Desire in 2007 for those who weren’t lucky enough to pull it off of Napster when they could. Sa-Ra Creative partners created the score to the apocalypse, which would fit in any of these TV movies set in some war torn middle eastern country or giant robot epics like the upcoming, “Pacific Rim.”
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