According to Billboard.com, producer NO ID is the new executive VP of Def Jam Records. “I’m (now) executive VP of Def Jam,” the producer announced at a VMA function this weekend. “I’m going to keep on doing what I’m doing and take it to another level.
No I.D., who many know from his days working with Common, has more recently worked with heavyweights such as Jay-Z, Kanye West and Rihanna.
“Def Jam is a cultural staple,” No I.D. said. “It’s not just a label, it’s part of the culture that I came up in and that I’ve been involved with for 20 years. It’s very important that the next generation of executives grab it by the horns and keep it on track as it grows.”